![]() It is an exceptionally adaptable and scalable tool for communicating the firm’s designs to clients and public agencies. The Lowney crew uses SketchUp movies for projects of all types and scales, from restaurants to entire shopping centers single family homes to mixed-use residential towers site planning to urban planning. And sophisticated visualization programs like 3D Studio Max, while excellent for photo-realistic renderings and advanced animations, can be cost prohibitive, challenging to use, and incredibly difficult to master. Traditional visualization tools, such as physical models, simply take too long to produce in detail, analyze and alter. ![]() The reality of commercial architecture in today’s economic climate is one of the increasingly condensed project schedules and budgets. Lowney Architecture, If a picture is worth a thousand words, then how valuable is a movie? When it comes to communicating three dimensional ideas quickly, SketchUp models and animations speak volumes. Check out the case study they wrote below:Īnimating the Discussion: An Oakland architecture firm uses SketchUp generated movies to improve design communication with commercial clients and the general public. Laura Rocha, a renowned architect from São Paulo and founder of Laura Rocha Aquitetura and Interiores, shares her SketchUp journey from her early college days teaching 3D modeling to fully implementing BIM at her firm using the SketchUp ecosystem. Their firm uses SketchUp for all types of projects - big and small - and they create SketchUp animations to better communicate their design ideas to clients and public agencies. Go to to try the free web version or sign u. One of these searches led me to the folks at Lowney Architecture. In this tutorial series, follow along as editor Justin Fink uses SketchUp to design a basic cabinet. It is designed to teach the basics of 3D modeling by working through a typical kitchen project. ![]() Often, while drinking morning coffee at my desk, I read the latest SketchUp-related stories and blog posts found by my favorite search engine and alert tool.
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